FreeLife Fails to Show Proof of Goji Juice Polysaccharides
This page updated
May 22, 2008
Breaking News:
Last December 10, 2007, we challenged FreeLife to prove that specific LBP polysaccharides exist in their goji juice. See Our "Open Air" Challenge.
It is now May 2008 and FreeLife has failed to show us any scientific proof that LBP-1, LBP-2, LBP-3, and LBP-4 polysaccharides actually exist in their juice.
In fact, FreeLife has NOW REMOVED mention of these polysaccharides from its web site.
Compare these "before" and "after" versions of their site below.
Before our challenge, here is what FreeLife's
site said on December 5, 2007:
Source: gojiexpress.com, December 5, 2007
Above: Notice how FreeLife clearly lists the four LBP-1, LBP-2, LBP-3 and LBP-4 polysaccharides that are supposed to be in their goji juice.
After our challenge, here's what
FreeLife's site now says today:
Above: Why has FreeLife now removed mention of its highly touted LBP-1, LBP-2, LBP-3 and LBP-4 polysaccharides that are supposed to be in their goji juice?
We were told repeatedly by FreeLife distributors that heat would damage the polysaccharides in their goji juice (see True Confessions). Yet we had discovered the truth about Himalayan Goji Juice (and now GoChi): that despite their claims of "cold-pressing," "chill-blending," and "cold filling," their goji juice is actually heat processed (read our full story).
We were assured by distributors that each bottle of goji juice contains the polysaccharide equivalent of two pounds of fresh goji berries, so we also publicly challenged FreeLife to prove that polysaccharides make it into the bottle in nondegraded form, and absolutely identical to the polysaccharides in the fresh goji berry (again, see Our "Open Air" Challenge).
Of course, if bottled polysaccharides have degraded in any way, they would not be equivalent to the polysaccharides in fresh goji berries.
To date, FreeLife has shown us absolutely no proof of their polysaccharide content claims. Instead of offering proof, they have now removed mention of LBP-1, LBP-2, LBP-3 and LBP-4 polysaccharides.
FreeLife's Goji Polysaccharides Damaged by Heat?
As a follow-up to our True Confessions page, here is yet another FreeLife Goji Juice spokesperson who states that goji polysaccharides are adversely affected by heat.
And as a special bonus, you'll also receive yet another goji juice "cold processing" claim:
Audio Clip
Dr. Matt Silver claims the juice is maintained at 34 degrees (!)
With all we know about FreeLife's goji juice heat processing, how in the world can Dr. Matt Silver say the following?
The puree is combined with natural[*] ingredients and then subjected to a proprietary chill blending process that maintains the temperature at exactly 34 degrees in order to preserve the balance and contents of the active polysaccharides.
Who told you that the juice is maintained at exactly 34 degrees?
We'd like to know.
Dr. Earl Mindell Dropped
We also previously reported that Dr. Earl Mindell (the originator of Himalayan Goji Juice) received his Ph.D. from Pacific Western University, an unaccredited institution offering "Public Paid for Bogus Degrees," according to the Washington Post (see The "Doctor" will see you now).
Again compare the above two illustrations and also note that FreeLife has now removed its mention of Dr. Earl Mindell.
Audio Clip