Himalayan Goji Juice:
Goji Secrets They Don't Want Us to Tell You

The Secret Missing Step

We started to wonder...

Does FreeLife's official site also claim that Himalayan Goji Juice is raw and unheated?

So we logged on. We looked around a bit and the place looked pretty clean on that issue.

But then we noticed something that caught our eye. We found it on a page that describes their "7-Step Process":

Illustration Source: FreeLife.com (Yellow highlights ours.)

What leaped out at us here is how FreeLife uses these words:

cold pressing
chill-blending (twice), and
cold-fill (twice)

With all this cold talk, FreeLife seems intent on hammering in the idea that their juice is processed cold. At least, that's the way it looks to us.

Why do they have to use so many "cold" words, when there's not even one hot word listed in their manufacturing process?

FreeLife talks freely about all the cold aspects of their processing, but it looks like the hot part of their process is a proprietary secret. And it seems to be well kept. From our research, we couldn't find any distributors or customers who knew anything about the heat sterilization process.

We feel that FreeLife should list some additional important steps about the Himalayan Goji Juice manufacturing process that many health-conscious people want and deserve to know.

One of these steps is the "secret" heat step we haven't heard anyone else talking about.

We think FreeLife should amend their 7-Step Process to a 10-Step Process:

Blending the Chill Words

So with all this talk of "chill blending" and "cold filling," how could FreeLife possibly leave out the fact that Himalayan Goji Juice is superheated and sterilized?

Well, we think it's called marketing. Many consumers of supplemental nutritional products demand the very freshest ingredients. FreeLife isn't out to proclaim from the rooftops that their Himalayan Goji Juice is superheated. And we can understand that.

But it bothers us when FreeLife execs blast other companies who "hot fill" their juices, all the while keeping silent about their own heat processing.

Further, FreeLife actually promotes its juice as "cold processed."

Here are some more clips for your consideration:

Audio Clip 3

A Lesson on Half Truths

Listen: Dr. Earl Mindell
Source: leadersinaction.com - a FreeLife distributor's sales training site. From audio entitled "Manufacturing: An Interview including Dr. Mindell and Peter Reilly, Chief Operations Officer," March 6, 2007, 16:38 - 18:21 in 63-minute audio. (Note: Since the release of the breathe website, we can no longer access this talk; the site told us we need "Level 2 Clearance" to hear that audio. However, we have complete copies for our records.)

Partial Transcription:

"If you know about that product [a competing goji juice], it's basically dried dead berries that they boil to oblivion..."

"... They might come in with a raw product, but they're gonna boil it to oblivion, so it's no longer raw. So what they're saying is half truths."

"And we don't do that. We tell you exactly the way it is."

Audio Clip 4

"Always chilled, never ever heated."

Listen:

Source: leadersinaction.com (see above clip), March 6, 2007, 46:36 - 48:42 in 63-minute audio.

	"100% Raw and Unpasteurized" Source: gojirevealed.com

Quotes to Ponder:

Is Himalayan Goji Juice pasteurized?

No. This would defeat our purpose because pasteurization includes a heating process that would destroy all of vital nutrients of the goji berry.

Source: gojiheadquarters.com

................

"FreeLife has reported to me all products in their Goji Juice are processed below 90 degrees Fahrenheit."

Source: David Favor, a spokesperson in the Raw Foods community, quoted at gojijuicefromhimalaya.com

Follow-up: We alerted David that Himalayan Goji Juice is actually superheat sterilized. He emailed us this:

"We no longer recommend this product. Independent of whether it's heat or cold processed, it's nutrient content is low compared with other products."

................

Is Himalayan Goji Juice cold processed?

Yes. The berries or Himalayan Goji juice are never heated up because that would kill many of the nutrients. Unfortunately too many food supplements are heated up.

Source: gojiheadquarters.com

Next: 

The "Doctor" will see you now ...

April 14, 2008 - New pages now posted:

NEWLY UPDATED MAY 22, 2008: FreeLife Fails to Show Proof of Polysaccharides
Fake Spectral Signature
GoChi: We Research Their "Research"
GoChi or No-Chi?

FreeLife used their own employees as test subjects for their new GoChi research (we're not kidding). View all new pages

Join our mailing list. We'll let you know of major site updates.

Help us to keep breathe-ing:
Please link to our site and tell your health-conscious friends to visit us at breathe.org. Thanks for taking action! ©2008 breathe.org, a nonprofit consumer advocacy group. We serve the public interest to promote natural, holistic, and health-conscious education for the welfare of all people.